Bing News Website Inclusion Steps and its Benefits
When you create a website that publishes news articles on the Internet, you most-likely want that article to appear in as many news aggregators as possible. Bing is one of the news aggregators that you should consider. Though Google News is the news aggregator major publications go for, you should not over look Bing News, especially with the growing popularity of ChatGPT. When ChatGPT is fully integrated into the Bing search engine, all of Bing’s other offerings will become a lot more popular. That includes Bing News.
What is Bing News?
The Bing search engine from Microsoft offers a service called Bing News that aggregates news sources. It is an area of Bing that compiles and presents news items and stories from numerous sources, such as major news organizations, regional news websites, and blogs. According to popularity, relevancy, and timeliness, Bing News curates and groups news stories.
The goal of Bing News is to offer users a thorough and varied selection of news stories from around the globe, covering a variety of subjects such as politics, business, entertainment, sports, technology, and more. By choosing particular topics of interest and saving their preferred news sources, users can personalize their news feed.
Microsoft offers Bing News API, which enables developers to include Bing News content into their own applications and websites, in addition to the normal web-based version of Bing News.
What is a News Aggregator?
A news aggregator is a digital product or service that gathers and presents news stories and other content from numerous online sources. The automated gathering and organization of news items from numerous sources based on keywords, subjects, and other criteria is done by news aggregators using software algorithms.
Aggregators of news can operate independently or be included into larger websites or search engines. They make it simple for users to get a variety of news items from numerous sources all in one location. Google News, Bing News, Yahoo News, and Feedly are a few examples of well-known news aggregators.
Since more individuals turn to the internet for their news consumption, news aggregators have gained popularity in recent years. They provide a quick and easy way to keep up with breaking news and current events without having to visit many websites or rely on conventional media sources.
Steps to get your website Included into Bing News
To get your website included into Bing News, you need to follow the steps below:
- Verify your website ownership: To verify your website ownership, you need to sign in to Bing Webmaster Tools and add your website. Bing will then provide you with a verification code that you need to add to your website’s HTML code.
- Add your sitemap to Bing Webmaster Tools.
- Follow the Bing News guidelines: Bing News has strict guidelines for content and presentation. You need to ensure that your website follows these guidelines. Some of the key guidelines include:
- Original, high-quality journalism
- Accurate and reliable news content
- A clear and prominent byline
- A publication date for each article
- Submit your site for consideration: Once you have verified your website ownership and ensured that your content meets Bing News guidelines, you can submit your site for consideration into Bing PubHub (at the bottom of the screen on the left). Bing will then review your site to ensure that it meets their standards.
Or
- If your site has already been added to Bing Webmaster Tools, you can go straight to Bing PubHub and submit your site for inclusion in Bing News.
Benefits of Inclusion in Bing News
More visibility, more traffic, and higher credibility are advantages of being featured on Bing News. Your content will be visible in the Bing News section if your website is listed in Bing News, increasing the likelihood that more people will view it. Being featured in Bing News can further raise the reputation of your website by proving that your content satisfies Bing’s exacting standards for journalism.
Resources Mentioned
- Bing News: The Microsoft Bing search engines news aggregator.
- Bing Webmaster Tools: A free web service that allows website owners the ability to monitor and improve their site’s search engine performance in Bing.
- Bing PubHub: A content submission platform that allows publishers to submit their news articles directly to Bing for inclusion in Bing News.
As an online publisher of news for almost two decades, practice quality over quantity before submitting your website in Bing News or any news aggregator.
About the Author
Rollo Tomasi is a Connecticut-based film critic, TV show critic, news, and editorial writer. Rollo has written over 700 film, TV show, short film, Blu-ray, and 4K-Ultra reviews. His reviews are published in IMDb’s External Reviews and in Google News. Previously you could find his work at Empire Movies, Blogcritics, and AltFilmGuide. Now you can find his work at FilmBook.
FAQ
Does submitting my site to Bing News cost any money?
No. News website submissions to Bing News is free.
Is inclusion in Bing News free?
Yes. News website inclusion into Bing News is free. There is no monthly or yearly cost.
How long does it take to get approved for Bing News?
Approval is not quick. It could take month before “Awaiting for Approval” changes to something more definitive.
After inclusion, how often will my site appear in Bing News?
That depends on your site’s publication volume and the relevance of those articles to the search query.
Will my site get increased traffic from Bing News?
Your articles will appear to more people in Bing but clicks depend on the quality of your article titles and the content of the articles.
