Getting traffic from Google Search, Google News, and Google Image Search simultaneously requires patience and the will to do what is necessary. It will take time, not just by being accepted into Google News but with each and ever article you publish as well.
One published article can generate traffic from all three of these sources (Google Search, Google News, and Google Image Search) if you have taken the correct steps before hand and the published article has been engineered in the right way.
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Writing good titles, repeating keywords, gathering PageRank for your website, and receiving backlinks to your articles will increase the traffic to your published articles from Google Search. Accurate titles (written about here: Tips on Title Tags, Post Tags, and Movie Review Posting Strategies and here: 4 Ways to Hammer Search Engine Terms) make your article more relevant to searches and easier to find. Keyword Density preforms a similar operation (written about here: Keyword Density: A Search Engine Results Position Factor for Articles).
Your website having a good Google PageRank (written about here: How to Increase Your Google PageRank to 5) benefits your entire website, including the traffic your published articles receives. Backlinks are positive nods to your article and are acknowledged by search engines, increasing their value and possibly their position in SERPs.
Getting your website accepted into Google News will increase the traffic to your published articles.
With Google Search, your published articles appear there automatically when you publish an article (if you have the back-end of your site set up correctly e.g. Robots Meta, Sitemap, etc.). Google News is different, set apart. There is an application process for that Google appendage and one of six Google Alerts comes from Google News.
Google Alerts is a content change detection and notification service…that automatically notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by the user and stored by the Google Alerts service.
Google Alerts only provides content from Google’s own search engine.
Currently there are six types of alerts sent when new content matches the search terms of the alert:
- Everything – (default setting) aggregates News, Web and Blogs
- News – sent when matching content makes it into the top ten results of a Google News search
- Web – sent when new web pages appear in the top twenty results for a Google Web search
- Blogs – sent when matching content appears in the top ten results of a Google Blog Search
- Video – sent when matching content appears in the top ten results of a Google video search
- Groups – sent when matching content appears in the top fifty results of a Google Groups search
Users determine the frequency of checks for new results. Three options are available: “once a day”, “once a week”, or “as it happens”.
By getting your website accepted into Google News (written about here: How to Become a Google News Publisher), your published article has four opportunities to show up via Google Alerts: Everything, News, Web, and Blogs.
By not applying and being accepted into Google News, your published article will only have three opportunities to show up via Google Alerts (hopefully your website shows up in Google Blog searches).
Google Image Search
Google Image Search is the Google traffic source that most people overlook when publishing an article and it is arguably the most laborious of the three to utilize. Good article and image titles are a one-two punch, a combination that many ignore.
Here is how: most people do not label the images in their post or do not label them in an advantageous way. When these people do publish images, it is a wasted opportunity.
Another occurrence: some people copy the image URL of an already published picture and post that picture in their posts (using that picture’s URL).
I would not perform either practice if Google Image Search traffic is your goal. By not labeling your pictures properly they can’t be found in Google Image Search and if they are, they will not rank high in those search results.
By using someone else’s picture in your post instead of uploading your own, the original image publisher gets the traffic if the picture becomes highly searched for, your site dosen’t. Google will send the traffic to where the picture is located (where the image file is stored), not to your website.
Use your own images and label them accurately. Tips on these practices can be found here: Using SEO optimized Images in your Posts to Increase Pageviews and here: 5 Ways to Optimize Images for Increased Pageviews and SEO.
Google Image Search is a search engine. Do not ignore it. If you do you are ignoring potential traffic as well.
Aim to get your published articles featured in Google Search, Google News, and Google Image Search results simultaneously, not just in one or two of these Google products.
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The traffic your published article receives because of this will be higher than if you only targeted one or two of them.