Technorati Media, Value Click, Tribal Fusion, and FOX Audience Network are ad networks that can monetize your website. I previously mentioned other advertising networks on the Make Money Online page.
Unlike MTVN but like IndieClick and Gorilla Nation, most of these ad networks offer Cost Per Impression (CPM) ads. All these ad networks offer a plethora of ad options but CPM ads are the most valuable. Why? Because they require no action by the site visitors. Even if the Cost Per Impression ads get no clicks, you still get paid.
First though, your site has to get approved and second, it has to be able to accomodate the latest state-of-the art ads offered by these and all the other advertising networks.
Cobie Smulders, The Avengers
The Four Ad Networks in Question
Found here, Collider and Firstshowing both use this ad network. I saw a wonderful 300×600 CPM ad (if not CPM, it still most have garnered clicks) for The Girl With the Dragon Tattoo (2011) on Firstshowing from their service. Very eye-catching and attention grabbing. Ads that cause the viewer to stop, gander, plus provoke curiosity are the types of ads you want as a publisher. Those are the type of ads that preform their task the best: garner attention, garner clicks.
They ask you during your application how many unique and regular pageviews your site receives but they state no minimum requirement for admission (there still might be one though).
ValueClick Media does not accept websites that generate less than 3,000 page views per month. Would-be publisher guidelines can be found here.
Found here, I have run across a few sites using their services. When I looked at their requirements I realized why: Tribal Fusion requires a minimum of 500,000 unique users per month. Smaller websites do not hit this threshold of unique vistors per month. If you are accepted, Tribal Fusion touts that there are rubies to be had for the taking. They laud that unlike “other networks that purchase ad inventory at a fixed CPM, thereby concealing their margins, Tribal Fusion collaborates with our publisher partners on a completely transparent revenue share model.”
FOX Audience Network
Found here, FOX (yes, that FOX) brings their name recognition to the table for you and your site. They claim that there “are multiple ways publishers can work with us to maximize revenue, including CPM fixed rates or revenue shares.” A small website can squeeze into this ad network via having decent unique page views. To be considered for FOX Audience Network representation, publishers must have…A minimum of 5,000 unique users per day”.
In Conclusion, a Question
What advertising network are you using on your website? What has been your experience with them thus far?