Movie Website Traffic Search Engine Optimization WordPress

The Importance of the Ping and XML-RPC-based Push Mechanisms

Let search engines know that your movie website has published new content by sending them a ping, just as a movie studio would with a press release. Getting noticed by the search engines by alerting them each and every time you publish new content and getting it ranked as soon as possible is easier than you may think.

In blogging, ping  is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated.  An XML-RPC signal is sent to one or more “ping servers,” which can then generate a list of blogs that have new material. Many blog authoring tools automatically ping one or more servers each time the blogger creates a new post or updates an old one.

Within WordPress, whom you ping can be set up under Settings then Writing, wherein you will find Update Services. Within Update Services is where you place the URL information for Ping Services and websites.

Ping Only Once

When you make a new post, make sure that you send out a ping for that new post only once to ping servers. Multiple pings for the same post could get you labeled as a spammer and banned. That means that which ever ping server bans you, they will no longer except pings for you or spider your movie website for new content.

Ping Limiter

Try using the Cbnet Ping Optimizer WP Plugin to vanquish unnecessary pings. Through the Cbnet Ping Optimizer, when you create a new post,

your blog will ping and notify all the ping services that it has been updated. This encourages search engines and different blog directories/services to index your updated blog properly.

That’s nothing new. Your regular WordPress Update Service – loaded with ping urls by you – does this. However, in addition to this, when you edit an existing post with the Cbnet Ping Optimizer Plugin activated, your post

won’t send any unnecessary ping to ping services and saves your blog from getting banned by such services.

When you post a future post by editing the time stamp, it will ping only when your post appears in future. It won’t unnecessarily ping many times when you schedule posts as WordPress does by default.

Check your Sources

For your current Ping List, check that they are all working and that none of them are duplicates. This can be accomplished easily with the Ping List Checker WP Plugin.

We will be posting a working WordPress Ping List: April 2010 and others in the future so stay tuned.

About the author

Rollo Tomasi

A cinephile who started ProMovieBlogger to educate others on what he had learned through trial and error. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook (, he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions.

ProMovieBlogger’s Daily Newsletter

Enter your email address:

Connect with ProMovieBlogger

Send this to a friend