Writing Movie Content

The 5-11-4 Rule for Posting Content on a Website

When is the perfect time to post content on your movie website? At what time during the day? That is a question every website owner will eventually ask him or herself. There is no real meter or gauge as to when this time is. Because of this, a good start point is to look at human nature and at what a person with a job, high schooler, and college student normally does throughout their day. This is the baseline for the 5-11-4 Rule. The 5-11-4 Rule is all about timing your posts and training your website audience.  The 5-11-4 Rule slowly turns your website visitors into habitual web visitors by posting website content consistently. The 5-11-4 Rule stipulates three times at or around when a website owner should post new content to their film website.

5 AM

Post new content early in the AM so that when people wake up and check the web for new movie content and articles,  they find some on your website. This helps make visiting your site in the morning a habit, something you as a website owner want.

Charlize Theron, Skirt, Legs, Cleavage11AM

Having new articles posted before people go on break for lunch is an advantageous move. Many people go on the Internet to check their email on their lunch break and some check for new content on their favorite website while they eat at their desk, laptop, or on their PDA.


When people get off of work, sit down, and relax, some spend their leisure time in front of a computer monitor or a laptop. As they go on the web to search out the latest breaking movie news, your site will have some of it.

Site visitors will come to realize that at this and the above times you always have new content posted. This can potentially turn a one-time-a-day visitor into a three time a day visitor.

One way to effectively use the 5-11-4 Rule is to write articles in advance and set them to automatically post throughout the day. Ex. write three articles at 4 AM (or the day before) and set them to automatically post by using the Edit button above the Publish button on the Edit Post screen within WordPress. Set one article to post on 5 AM, the next to post on 11 AM, and the final one to post at 4 PM. Yes, that means you will have to write three articles a day but if you are serious about your site, especially a movie website, this will be no problem. You have to train yourself to do this and to follow the 5-11-4 rule. This works for those with a full time job that run a movie website on the side and the hardcore website owner as well.

Will you try following the 5-11-4 Rule?

About the author

Rollo Tomasi

A Political Science and MBA grad who started ProMovieBlogger to educate others on what he had learned through trial and error. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook (http://film-book.com), he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He also created and runs Trending Awards.com.

  • I really have to agree on this tip. I have a full time job, and sometimes when I am a little short of time I start to schedule my post following a similar scheme 7-11-5 (here in Ecuador people get off work at 6). the following weeks I started to notice an increase in visits product of this change. Gret blog!

    • ProMovieBlogger

      Thanks Xavier. Running a blog can be a timed and precise endeavor as long as you use foresight. If you get off at six in Ecuador, what time do you go to work there?

  • Dave

    I usually don't like posting as early as 5am. If you are on Google News, at times Google picks up your posts right away and will show them. 5 am is too early. But still, a lot of times Google News doesn't show them until a few hours later (or later than that), so 5 could still work.

    • I have been gathering writers so I'm not on Google News yet but soon.

      Thank you for the heads up on Google News about posting times but have you considered your international audience? 5 am here is 2 pm somewhere else.

      This consideration does not apply if your audience is mostly based in the United States.

  • Alma

    Aw, this was an exceptionally good post. Taking the
    time and actual effort to generate a great article… but what can I say… I procrastinate a whole lot and never seem to get anything done.

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