Pinterest is a image and video social network that can be advantageous to your website and your brand. Social networks are popping up all over the internet, all with there own unique twist on communicating thoughts and ideas between people around the globe. Pinterest is no different except in its approach.
When used properly, Pinterest can become a new source of referral traffic for your website and a new way to communicate what your site has to offer potential visitors and clients.
What is Pinterest?
Pinterest is
a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share ‘pins’ on both Twitter and Facebook, which allows users to share and interact with a broad community.
Why Pinterest should be of interest to a Movie Webmaster
Here is what I found intriguing about Pinterest thus far: Anything you “pin” from your site onto Pinterest is automatically linked to your site. If a person wants to see a larger version of a pinned photo or image, they are taken to the site the pin originated from.
That’s traffic for your site, new traffic, an augmentation to the traffic you already receive from Google, Facebook, Twitter, et cetera. This recently happened to ProMovieBlogger.com when the infographic housed in this post: The Brain of the Beginning Blogger Infographic was pinned onto a “board” within Pinterest by one of its users. We continue to get referral traffic from that pinning.
As a webmaster, you post and publish what movie studios’ produce: posters, set photos, official movie stills, movie trailers, and movie clips. “Pinning” the images and videos (only YouTube videos right now) to Pinterest that you have posted on your site is a another means of drawing attention and traffic to your website and your YouTube posts.
As you can see, there is an interest for movie, film, cinema, and movie trailers on Pinterest. “To find other [like-minded] Pinners, access the Everything drop-down menu and filter Boards by category.” If not, type in a specific site you like from the Internet. When I did so, I found that other people had already been sharing photos from our movie website. Pinterest catalogs the sites where images come from onto one, convenient source page. Example: a Movie Website Pinterest Source Page.
A Visual Aid
Since Pinterest is all about the visual, this is more than appropriate. The Power of Pinterest Infographic:
The Power of Pinterest Infographic
One downside to contributing to Pinterest
Time. Each and every image or video has to be contributed manually (there is no pin automation on Pinterest yet).
Pinterest has thought of this and has made pinning very easy through Google Chrome.
Drag and drop Pinterest’s Chrome browser extension onto your Bookmarks bar. That way, every time you come across a cute pair of shoes or a kickass motorcycle, you’re able to click “Pin It,” choose an image (left), attach a description and add the Pin to one of your Boards.
You can also add their social button to your posts so your site visitors can click on it and share your content more easily. Certain share button containers like Share This already have Pinterest integrated so adding a specific Pinterest button isn’t necessary if you are using one.
In Conclusion
Pinterest is new, brand new. Getting your foot, your brand, a few pictures, and videos in the door (you can not simply join. You have to ask Pinterest for an invitation) will not hurt.
Pinterest is pretty addictive. Potential visitors to your site through Pinterest feel the same way.
