Affiliate Programs

Movie Website In-Text Advertising: Kontera Review

Kontera was the first In-Text Advertising solution I ever used. Because of that, they are first up in my analysis and are also referenced on our Make Money page. I began using Kontera on one of my movie websites on July 8, 2008. Applicable keywords and phrases were automatically double underlined and highlighted in green once their code was put into the footer of my website.

Income results for one week (seven days)

Since I had used Kontera the longest and traffic levels had changed, I used a week where the traffic was similar to the traffic level now as apposed to the beginning of its usage in 2008. This was done so that data comparison were relevant and fair. The data below is directly from my Kontera account.

After seven days, the Kontera ads on my movie site received 141 clicks, earning me $8.09. This total made Kontera the second best money maker out of Kontera, Infolinks, and Vibrant on my movie website. Note: All of the In-Text advertising tests were conducted on the same website.

Ad Targeting

Kontera displays generic ads for specifically underlined words, such as a movie stars’ name or a film title. Many of the results were a search engine pop up (one that the end user most-likely has never used or heard of before) asking if they would like more info on the particular topic. Other pop-ups displayed an ad of some kind for a deal or sales item that was irrelevant to the word underlined.

Payout

The new payout threshold for Kontera is $50, recently lowered from $100. Once it was lowered to that and I selected my payment option, I choose check (they offer direct deposit as well) and I received all the money that had accrued in my account (over the $50 limit) within a week.

Strengths

Kontera’s strength is that no matter if the keyword is bold, italic or hyperlinked, Kontera would underline it and use it as an ad. This is very advantageous to the movie website owner that cares about SEO as well. Bold keywords and SEO issues in movie website content was discussed here, here, and here. Vibrant and Infolinks ads do not activate on bold, italic or hyperlinked words, which is unfortunate. What is fortunate for you, the reader, is that since we have used Kontera for such a long time, we have a list of movie website keywords that have gotten the most clicks (been the most profitable) through Kontera. If you use Kontera, might us it in the future or have a movie website, consider subscribing to us so you do not miss out on that post and the other posts in this series.

Recently the ads on Kontera have improved. I would say in the last two months or so. I have seen ads for AT&T, Yahoo, and Comcast, to name a few.

Kontera allows you to choose the color of your links and allows you keyword, advertiser, and topic control.

Their referral program offers different banners and buttons to advertise it.

Weaknesses

As I mentioned in Ad Targeting section of this review, the majority of In-Text ads generated by the Kontera algorithm simply do not match the keywords that produce the pop ups and are the lowest in post/content relevance next to Infolinks.

Kontera also does not have targeted and specific code for specific types of sites like Vibrant does. More on that in the Vibrant Review.

In Conclusion

Kontera is the everyman solution to in-text advertising. With everything else held as a constant, with more specificity (partnering with Google might help), Kontera could be the premiere in-text advertising solution. As it is now, Kontera is a good starting point if the others are out of your reach or inclination. For making money with your movie website, Kontera came in second for me. For ad relevance, it dipped into third more times than Infolinks did.

What have been your experiences with Kontera? Share them below.

About the author

Rollo Tomasi

A Political Science and MBA grad who started ProMovieBlogger to educate others on what he had learned through trial and error. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook (http://film-book.com), he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He also created and runs Trending Awards.com.

  • I do not have any experience with Kontera, but I really like Infolinks. There ads' blend in with my site colourwise. How many ads' do you use per page? I am using nine right now. Curious, Mike:)

    • The last time I checked, you could not choose the number of ads per page with Kontera.

      • Hi ProMovieBlogger, This is Jonathan from Kontera. Regarding Michael's question, by contacting our support team at [email protected] you can request that they change the number of links displayed on your webpages. I'm happy to see that you were generally pleased with Kontera's performance on your website, particularly noticing our SEO benefits and the premium ads you've been receiving as of late. Kontera features an exclusive ad inventory from such big brands as Microsoft, L'Oreal, Kmart, Sprint, Dove, National Geographic, in addition to the names you mentioned. These ads offer the best possible CPC and are only available through the Kontera network. In terms of ad relevancy, I can't comment on the specifics without taking a look at your account, but in general Kontera has the reputation for featuring the most relevant ads, thanks to our Story Level Targeting. How it works is rather than just scanning for keywords, our algorithm actually reads your web content for meaning, leading to a whole new level of relevant ads. For instance, say you wrote a post about a movie based on a video game. Not only could we supply you with ads related to movies, but our algorithm would recognize that your readers might also be interested in video games, leading to an entirely new topic of relevant ads. This creates a larger pool of relevant ads to chose from in determining which ads would be most effective for your content, and is why we can provide the highest CTR and best CPC. So while general Kontera offers the most relevant ads, if you're interested, please feel free to contact me and I'd be happy to see if there's anything further we can do to optimize your account. Thanks, – Jonathan CohenKontera Community Manager[email protected]

        • Thank you for commenting Jonathan. I recently read in Entrepreneur Magazine about commenting on criticism head-on and in a thoughtful manner. It's cool to see that Kontera is on-point in that avenue. Regarding your comment, I am glad you found the contents of the review favorable to Konetra. As I said, there is room for improvement when it comes to the relevancy of ads that pop and the search options Kontera employs. I never thought of contacting Kontera to fine-tune the ads being shown on my website. I did not know that I could and I doubt many do. Thanks for the heads up on that.Recently, FirstShowing (a movie website) switched from Vibrant to Kontera, probably in an attempt to see if the grass is greener on the other side of the hill. I have been looking at their Kontera ads: USA network ads, XBox, and Verizon pop up for certain terms but for actors names, Kontera still needs some work. Like I suggested, a strategic alliance with Google would nip that in the bud. When a actor's name is highlighted in Vibrant, a Bing search engine result for that actor's name is brought up. Imagine if a Google search engine result was brought up in the same situation for Kontera. Kontera gets paid, Google gets even more traffic, and site visitors get a laser beam relevant pop up for the actor's name. Everyone wins. Thoughts?

          • There's not much I can say without tipping our hand, but in more general terms, we feel strongly that we're the most relevant In-Text network and we put an enormous amount of effort into our research and development to make sure Kontera continues to build on our already industry leading performance. I think you're going to be very intrigued by some of the announcements we''ll be making down the road :)- Jonathan

          • I realize you can't tip your had before its played.At first I thought you would form an alliance with Google but they are so big they might not need Kontera. Since you are showing Yahoo ads now, the alliance will probably be with them, a far better fit. I see announcement along though lines coming.

  • Samsexy98

    i applied for infolinks with my movie blog but they rejected saying that there is not much text…i tried to reapply but i dnt know how to do that…may be i will try Kontrea now..Thanks for this article…

    • No problem Sam. Glad you found it helpful. What movie blog did you start?

  • Shayk

    Hi ProMovieBlogger,This is Shay from Infolinks.I truely believe that Infolinks can monetize your great movie website much better. We would dispaly much more relevant ads and pay you much higher revenues. I simply invite you to give Infolinks a try and see yourself.

  • Jame

    Thanks, it's useful for my site

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