In-Text Advertising has grown in attractiveness to advertisers as more and more consumers go online for their shopping, entertainment, and information needs, leaving traditional avenues such as television and radio – in some cases – as secondary choices. Because of these, advertisers seek creative online means of advertising their brand and products to potential customers. One of those methods is In-Text Advertising. Because of this, new advertising companies began forming around this new type of advertising media, providing contextual ads to publishers of content on the Internet. Advertisers in the In-Text Advertising field include (but are not exclusive to):
About the author
A Political Science and MBA grad who started ProMovieBlogger to educate others on what he had learned through trial and error. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook (http://film-book.com), he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He also created and runs Trending Awards.com.