Keywords are integral for high SERPs (Search Engine Result Positions) of your for your website’s posts. Have you ever noticed on a website when you are reading a post and certain words are in bold? Keywords and SERPs are the reason why. They tell the search engine what is important and what it should pay attention to in your post. Place your story’s keywords both in your post’s title and the first two lines of text in your post. The keywords in your post should be in bold. Unless you are using some type of Custom Field or Excerpt, Google will utilize the first few lines of your post for the sample of your post that shows up in SERPs. This is why it is important to place the keywords for your post in the first two lines.

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