Creating a Facebook Like page that publishes your website’s articles is a straight forward process and an advantageous one as well. Being more social with a Facebook Like page widens the accessibility of you and your website’s content to your audience. A Facebook Like page can also act as a mini weblog for your website (much like joining Twitter can accomplish). It can be an avenue for asking questions of your audience and it allows you the ability to provide fans with more interactive and visual content. Before we get to “how”, lets get “what” out of the way.
What is Facebook?
Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile.
What is a Facebook Like Page?
Facebook customers can create “Like Pages” which allow fans of an individual, organization, product, service, or concept to join a Facebook fan club. The Like Pages were introduced in November 2007. Like Pages look and behave much like a user’s personal private profile, with some significant differences. Public Profiles are integrated with Facebook’s advertising system, allowing Public Profile owners to easily advertise to Facebook’s users. Owners can send updates to their fans, which shows up on their home page. They also have access to insights and analytics of their fan base. Early on, users had the option to “become a fan” of the page until April 19, 2010 when the option was later changed to “like” the page. While an individual with a personal profile can acquire up to 5,000 friends, a “Like Page” can have an unlimited number of “Likers”. “Like Pages” can also be customized by adding new Tabs using the Static FBML application. This powerful feature can bring additional functionality to a page such as e-mail collection, specialized content, or a landing page for sales activity. The URLs of “Like Pages” start with http://www.facebook.com/pages… and include the name of the page.
Why does your site need a Facebook Like page?
As I mentioned in the introductory paragraph, there are basic reasons why your website should have a Facebook Like page. There are other reasons in favor of the venture as well.
1. Through a Facebook Like page, you are promoting your brand on Facebook. “Facebook has over one billion active users”.
2. Owners of Facebook Like pages can send updates to their fans, which show up on their home page.
3. You can promote your other social networks within the page.
4. You can share pictures and publish polls directly to your audience through the page.
The Facebook Like Page Creation Process
1. Go to this URL: http://www.facebook.com/pages/create.php.
Create A Facebook Like Page
2. Click “Company, Organization, Institution” or “Entertainment”.
3. Choose the category for your site (in the case of a movie website, you would choose: “Media/News/Publishing” under “Company, Organization, Institution” or “Movie” under “Entertainment”. You have to decide where your website fits. Ask yourself these two questions: What is my website? what will it be in the future then choose the appropriate type of “Like” page to create) and then type in your website’s name.
4. Click the box: “I agree to Facebook Pages Terms”.
5. On the next screen,
Facebook Like Setup Page
a) Choose a “profile picture” for your website from your computer or from a website, b) enter your website information for the “About” page on your Facebook Like page, enter your website address, and then click “yes” for “Will this Page represent a real organization, school or government?”, c) choose a unique web address for the Facebook Like page under “Facebook Web Address” (tip: use your website’s name), and d) choose whether or not to enable ads on your Facebook Like page.
When you are done, Facebook will take you to your new Facebook Like page. The page will ask you to “Like” the page so that your page doesn’t have zero likes and then it will ask you to “Share” something on the page.
Setting up the “Like” page to automatically publish your website’s articles
To use this procedure, your website must have a working RSS feed. Once it does and you are logged-in to your Facebook Like page,
1. Go to this URL: http://apps.facebook.com/rssgraffiti/.
2. Click “Add New Publishing Plan”.
3. Type in a name for your new publishing plan e.g. the title of your website then click “Create Publishing Plan”.
4. When the box titled with the name you entered appears, click “Add New”.
5. At the “Add a New Source” screen, copy and paste into “enter you RSS feed URL” your RSS feed URL for your website then click “Add Source”.
6. On the new “Add a New Source” screen that pops up, under “Update Frequency” select “As soon as possible”. Under “Maximum Posts per Update”, select “System Maximum”. Under “Post Order per Update”, keep selected “Publish newest posts first”.
7. Click “Save”.
8. On the next screen, click “Add New” next to “Target” for the publishing plan you created.
9. Under “Target Setup”, click “Choose Target”. From the list that drops down, select the Facebook “Like” page you have created that you want RSS Graffiti to publish to.
10. Under “Publish on Behalf of”, make the appropriate selection.
11. Under “Post Style”, keep “Standard” selected.
12. Click ” Save Changes”.
13. Move the arrow from “Off” to “On” (green).
Your website’s articles, when published, will now appear on your Facebook Like page and look like this:
RSS Graffiti Facebook Like Page Article
If you followed the steps in this article, you now have a working Facebook “Like” page for your website that updates itself with the articles published on your website.