Advertising your film review on Internet is hard but there are numerous methods to make it easier. I spoke of eight of those methods is these posts: Advertise Your Movie Review and How to Set Up a Movie Website Sidebar: For Content. Another method is to advertise your movie review on Twitter. Unfortunately on Twitter, there is a torrent of other written essays on the exact same subject you are writing about. Do no lose heart because there are ways that you can directly market, sell, and up your film review’s exposure on Twitter.
Right Back @ You
When you write a movie review, whether you are getting paid to or not, you are doing the principals involved a favor. @tweet them and maybe they will do you a favor in return. Maybe they will post your film review on their tweeters profile
Some twitters to consider @tweeting:
@The distributor of the film and other companies behind the film you are reviewing
@the director of the film
@the cast of the film
If a movie star with millions of followers retweets your film review of their latest film on their Twitter profile, say: “Hello Traffic!”
You are going to spend some time tweeting all this peps so pick the people and organizations you @tweet well. By quickly perusing their profiles, you ca see if they actively retweet reviews for their films tweeted to them. That is a good indication if they are worth @tweeting or not.
Search Pimp your Tweets
People search for tweets on specific subjects all the time. Some of those searches are for film reviews. Increase your chances of being found in these searches by doing the following:
1.) Have movie review or film review as part of the title (tags) of the posts and by extension, the title of your tweet. I’ve spoken about title tags earlier here.
2.) Use Hashtags in you tweets. A Hashtag is
similar to other web tags- it helps add tweets to a category. Hashtags have the ‘hash’ or ‘pound’ symbol (#) preceding the tag, like so: #traffic, #followfriday, #hashtag. Hashtags can occur anywhere in the tweet: some people just add a # before a word they’re using…Because Twitter provided no easy way to group tweets or add extra data, the Twitter community came up with their own way: hashtags.
There is more info on Hashtags here. Place Hashtags #movie, #film or both if you do not have them in the title of your film review tweet (Ex. Chloe Review #movie #film). Regardless if you place those Hashtags in your tweet, have #moviereview #filmreview in there. Having Movie Review or Film Review in the title is a good practice but Hashtags moviereview or filmreview are probably a more often used Twitter search terms (Ex. Chloe moviereview). By using filmreview or moviereview in the Twitter search, it lessens the scope of the search and the results. By placing one or the other or both in your film review tweet, your movie review tweet will show up in those search results as well.
So if you tweet: Chloe Review http://yourmoviesite/abc, try placing #moviereview #filmreview #film #movie in the same tweet. It looks a little gaudy, I know. I would use separate tweets, one for Twitter search engine juice, and a another cleaner version when @tweeting the film’s principals.
If you tweet Chloe Film Review http://yourmoviesite/abc, try placing #filmreview #moviereview #movie in the same tweet. Since Film is already in the tweet and separate from other words, placing #movie is a bit redundant. Since Movie Review is separated, slide in #moviereview if you have space, definitely #filmreview.
This requires that you manually do the tweet or send a second tweet if you have automated your tweets. You will have to do so anyway to tweet at the individuals in the Right Back @ You section of this post.
Find Twitter accounts that were created around the film you reviewed or in favor of its characters/themes and @tweet your review to them. One example of such Twitter profiles would be those formed in relation to The Twilight Saga. If you see a film fans are dying to see in advance, they might just retweet your review tweet to their Twitter profile and you will be the recipient of traffic from that Twitter group’s followers hungry for review information. Maybe you see the film two weeks after its been released and @tweet them during week three of the film’s theatrical run. They may or may not retweet it (I am not promising anything. Also keep in mind When is the Right Time to Post a Movie Review). For whatever reason, after you @tweet them, if they retweet it you win.
One way to take the thought out of tweeting your film reviews is to automatically have your reviews posted to Twitter (and all your other posts) via Google’s Feedburner Socialize option, TwitterFeed, HootSuite, the WordTwit WordPress plugin (though its been giving someone I know problems. The plugin has now been updated as of 6/3/10). The problem with these options is that they do not insert Hashtags into the tweet. This means that you will have to tweet your movie review at least twice, if not more if you wish to utilize Hashtags.
There is plenty of PR work ahead of you after you finish typing and publishing your film review online to get as many page views for it as possible. If you love your movie website, the film review you have just written, and love page views for both of them, pimping out your movie review on Twitter should become part of movie review writing routine. Like ex-Chicago-based pimp – Mr. Whitefolks – would say: “You’ve got to pimp your…your um…film reviews.”