Content Marketing Movie Website Traffic Social Networking Sites

How and When to Promote Contests, Giveaways, and Sweepstakes on Twitter to Maximize their Pageviews

Promoting a contest, giveaway, or sweepstakes sponsored on your film website can be made simpler with the use of Twitter. Twitter is a social networking platform that lets you talk to your audience in real time. Hopefully you have joined Twitter already. We spoke about that in this post: Social Networking: Join Twitter and Place a Twitter Icon on your Website. The key is to promote on Twitter effectively and to maximize the penetration of each tweet throughout Twitter.

Tweet Schedule

Tweet about your contest on the first day of your contest, during the mid-point of the contest, and on the last day of the contest. The first tweet brings the existence of the contest to your

Twitter-Bird

Twitter followers. The second tweet lets them know it is still ongoing and advertises it to those unaware of it. The third and final tweet is for the people that were on the fence of entering your contest and also to bring it to the attention of those that were unaware of its existence up to that point.

When to Tweet the Contest

When Twitter is most heavily trafficked during the day is a good time to tweet about your contest. Common sense told me that time was mid-day and some others feel the same way. From Gary McCaffrey

I have charted them below showing how many visitors came  [to my site] at what hour of the day.

twitter-traffic-garymccaffrey

As you can see, the spike is between 12 noon and 2 p.m. From WebsiteDesignNewcastle,

The busiest time on Twitter is GMT 1900-2100 (7pm to 9pm). It doesn’t take a genius to figure out this is lunchtime in the USA and in most Pacific time zones.

The quietest time on Twitter is GMT 0700-0900 (7am to 9am). That’s the midnight shift in the USA.

Hashtags

Get your tweet exactly in front of of the people that we will take action on them and click through to your contest, giveaway, and sweepstakes. Use Hashtags. I spoke about them in this post: How to Advertise your Movie Review aggressively on Twitter. The Hashtags that will make your tweet show up in the right Tweet searches are: Prize, Win, Free, Competition, Contest, Giveaway, DVD, Blu-ray, Movie, Film, and Sweepstakes. This modus operandi requires you to manually tweet your contests, most automated service will not add Hashtags, they will only tweet the title of the post and a redirect URL. If a service orb plugin does allow the use of Hastags, it will add those Hashtags to all your tweeted posts.

In the beginning

I usually begin my contest, giveaway, or sweepstakes tweet with WIN, in all caps. This signifies that there is something to be gained – a prize – by clicking through the link provided. It’s incentive advertising within your tweet.

In Conclusion

Use every social medium you can to promote your contest, giveaway and sweepstakes, especially Twitter. Billboard your contest instantly on Twitter during high traffic times and maximize the eyes on your contest tweets with the appropriate Hashtags.

About the author

Rollo Tomasi

A Political Science and MBA grad who started ProMovieBlogger to educate others on what he had learned through trial and error. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook (http://film-book.com), he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He also created and runs Trending Awards.com.

Video

Uniquely strategize progressive markets rather than frictionless manufactured products. Collaboratively engineer reliable.

Advertisement

Advertisement Small

Follow Me

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources. Competently formulate.

Calendar

September 2017
M T W T F S S
« May    
 123
45678910
11121314151617
18192021222324
252627282930  

RSS Meks Blog

  • Free fall wallpapers download September 21, 2017
    These free fall wallpapers are just waiting to be picked up, just in time for re-freshening your work space! The post Free fall wallpapers download appeared first on Meks.
    Ivana Cirkovic
  • The latest Facebook algorithm change and it’s affect on your website September 19, 2017
    You just can’t win with it! See how the latest Facebook algorithm change is affecting your website content presence and why you need to come up with an even better plan. The post The latest Facebook algorithm change and it’s affect on your website appeared first on Meks.
    Ivana Cirkovic
  • How to fix Facebook Thumbnail in WordPress September 14, 2017
    Ever wondered how to fix Facebook Thumbnail in WordPress or any other website platform? Here are some quickest and most common ways to do it. The post How to fix Facebook Thumbnail in WordPress appeared first on Meks.
    Ivana Cirkovic
  • Embed YouTube video in WordPress September 12, 2017
    For all of you who wondered how to embed YouTube video in WordPress, here are 3 tips to master it in no time! The post Embed YouTube video in WordPress appeared first on Meks.
    Ivana Cirkovic
  • What is image alt text and what it does for SEO? September 7, 2017
    Take a look at our guide to image alt text and how to use it properly. The post What is image alt text and what it does for SEO? appeared first on Meks.
    Ivana Cirkovic
  • 7 text editor tools that will improve your writing September 5, 2017
    No matter how good you’re writing, these text editor tools are designed to help you stand out and give 110% of your content marketing effort. The post 7 text editor tools that will improve your writing appeared first on Meks.
    Ivana Cirkovic
  • 15 top free photo websites for your online projects August 31, 2017
    Are you on the lookout for free photo websites for your next article, blog post or project? The post 15 top free photo websites for your online projects appeared first on Meks.
    Ivana Cirkovic
  • What are photo licenses and what do they mean? August 29, 2017
    For all of you who ever wondered about photo licenses, their meaning, and permissions, we’ve gathered all the useful information that can help you understand them better. The post What are photo licenses and what do they mean? appeared first on Meks.
    Ivana Cirkovic
  • Using WordPress for e-learning – 4 reasons not to overlook August 24, 2017
    If it can guide missiles, you can surely use WordPress for elearning, don’t you think? The post Using WordPress for e-learning – 4 reasons not to overlook appeared first on Meks.
    Ivana Cirkovic
  • What are Twitter chats and how can they help your business? August 22, 2017
    Did you know that something that simple as Twitter chats can help you in your business and overall personal growth? The post What are Twitter chats and how can they help your business? appeared first on Meks.
    Ivana Cirkovic

Text

Distinctively utilize long-term high-impact total linkage whereas high-payoff experiences. Appropriately communicate 24/365.

Send this to a friend