Affiliate Programs

Google AdSense: Blocking Non-Movie Ads with the Competitive Ad Filter

If you use Google AdSense on your movie website, have you ever seen Google AdSense ads on it that have nothing to do with the film industry e.g. car, health-care, vacationing ads, etc.? I have so I decided to do something about it. I knew there was a way to block certain advertisements within Google AdSense, it just took a little digging to find it. It’s called the Competitive Ad Filter. Here is how to find it within Google AdSense and how I used it:

1.) I logged into Google AdSense.

2.) Once I was in my Google AdSense Overview page, I clicked AdSense Setup.

3.) Over on the right I clicked Competitive Ad Filter.

4.) Once I was on the Competitive Ad Filter page, I saw AdSense for Content: AdSense for Content filters and a empty box. This is where you plug in all of the URLs for the companies and products you do not want showing on your movie website.

5.) Once I was there, I placed the following URLs into the box:

allstate.com
amu.apus.edu
att.com
bmw.com
caesary.net
capitalone.com
care.com
chooselcdccollege.com
cleanandclear.com
closeoutcctv.com
curves.com
discover.com
dodge.com
dominos.com
fingerhut.com
ford.com
g.caesary.net
geico.com
groupon.com
iwon.com
johnfrieda.com
kayak.com
koncamlnolta.com
livingsocial.com
mybrainssolutions.com
nextag.com
orkin.com
overstock.com
pagerage.com
phoenix.edu
progressive.com
quibids.com
redken.com
shopathome.com
stylelist.com
targetfocustraining.com
thinkstockphotos.com
toyota.com

6.) I clicked Save Changes

After about three weeks, my Google AdSense profits had dropped significantly. Without other data to the contrary, it seems people were clicking those non-movie ads. I thought that by blocking the non-film related ads, I would increase the number of film ads on my website and increase the number of daily clicks I received as a consequence. I was mistaken.

The ads must greatly effected Competitive Ad Filter were the 350×200 ads. If you have read: Google AdSense 300×250 Ads are a Movie Website’s Best Friend, you know how important these ads can be to the revenue of a film website. The 486×60 text ads I use were not effected by the filtering. The filtered companies seemed to advertise more with the bigger ads – e.g. 300×250 ads – than the smaller ones.

Google Girl

Maybe I blocked the ads during a low period in film studio advertising through Google AdSense via 300×250 ads which is why more of them did not show up during my blocking initiative. That is a possibility. The drop may also be attributed to the type of movie coverage on my movie website. That is a possibility as well.

After profits did not increase but decreased, I deleted the blocked URLs from the Competitive Ad Filter. Daily profits have not increased back to where they were because of another factor (content Google AdSense does not advertise on) but they have somewhat improved. I will experiment more with the Competitive Ad Filter in the future and let you know.

That was my most recent Google AdSense adventure. What’s yours? Do you use Google AdSense? What has been your experience with blocking Google AdSense Ads through Google’s Competitive Ad Filter? Share below.

About the author

Rollo Tomasi

A Political Science and MBA grad who started ProMovieBlogger to educate others on what he had learned through trial and error. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook (http://film-book.com), he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He also created and runs Trending Awards.com.

  • I've used Adsense on my movie site ever since I started and no matter how much tweaking, such as using the competitive ad filter it never seems to make much difference, other than initially lowering earnings which over a few weeks return to what they were. What I have noticed that in the UK where I am based there seems to be fewer movie related ads on adsense where as in the States there appear to be a lot more.

    What maybe of interest is exploring switching off internet-based-ads as I have noticed doing that will increase the number of movie related ads slightly but not actually increasing earnings.

    • ProMovieBlogger

      Aren't internet-based-ads also comprised of movie related ads as well?

      • There are definitely some internet-based-ads which are movie related but I have noticed that more often or not the ads shown are completely unrelated. For example I visited my site a while back with the keywords "Mask starring Cher" and the ads which were served up to me were all to do with buying masks often of the industrial sort which unsurprisingly got very little click throughs from others using the same term. At least when I have experimented with switching internet-based-ads off the ads served have often been more applicable. Although saying that there are times, often weeks at a time, that there are no movie related ads being served in the UK, except for a couple of hours during the evening.

  • Dave

    Adsense is terrible for any entertainment news site. Google keywords for movies and such are really low paying. You can check with google's key work searcher. Adsense should be the last thing to use, IMO.

    • What type of ads should a entertainment news site use? Please be as detailed as possible.

Video

Uniquely strategize progressive markets rather than frictionless manufactured products. Collaboratively engineer reliable.

Advertisement

Advertisement Small

Follow Me

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources. Competently formulate.

Calendar

September 2017
M T W T F S S
« May    
 123
45678910
11121314151617
18192021222324
252627282930  

RSS Meks Blog

  • Free fall wallpapers download September 21, 2017
    These free fall wallpapers are just waiting to be picked up, just in time for re-freshening your work space! The post Free fall wallpapers download appeared first on Meks.
    Ivana Cirkovic
  • The latest Facebook algorithm change and it’s affect on your website September 19, 2017
    You just can’t win with it! See how the latest Facebook algorithm change is affecting your website content presence and why you need to come up with an even better plan. The post The latest Facebook algorithm change and it’s affect on your website appeared first on Meks.
    Ivana Cirkovic
  • How to fix Facebook Thumbnail in WordPress September 14, 2017
    Ever wondered how to fix Facebook Thumbnail in WordPress or any other website platform? Here are some quickest and most common ways to do it. The post How to fix Facebook Thumbnail in WordPress appeared first on Meks.
    Ivana Cirkovic
  • Embed YouTube video in WordPress September 12, 2017
    For all of you who wondered how to embed YouTube video in WordPress, here are 3 tips to master it in no time! The post Embed YouTube video in WordPress appeared first on Meks.
    Ivana Cirkovic
  • What is image alt text and what it does for SEO? September 7, 2017
    Take a look at our guide to image alt text and how to use it properly. The post What is image alt text and what it does for SEO? appeared first on Meks.
    Ivana Cirkovic
  • 7 text editor tools that will improve your writing September 5, 2017
    No matter how good you’re writing, these text editor tools are designed to help you stand out and give 110% of your content marketing effort. The post 7 text editor tools that will improve your writing appeared first on Meks.
    Ivana Cirkovic
  • 15 top free photo websites for your online projects August 31, 2017
    Are you on the lookout for free photo websites for your next article, blog post or project? The post 15 top free photo websites for your online projects appeared first on Meks.
    Ivana Cirkovic
  • What are photo licenses and what do they mean? August 29, 2017
    For all of you who ever wondered about photo licenses, their meaning, and permissions, we’ve gathered all the useful information that can help you understand them better. The post What are photo licenses and what do they mean? appeared first on Meks.
    Ivana Cirkovic
  • Using WordPress for e-learning – 4 reasons not to overlook August 24, 2017
    If it can guide missiles, you can surely use WordPress for elearning, don’t you think? The post Using WordPress for e-learning – 4 reasons not to overlook appeared first on Meks.
    Ivana Cirkovic
  • What are Twitter chats and how can they help your business? August 22, 2017
    Did you know that something that simple as Twitter chats can help you in your business and overall personal growth? The post What are Twitter chats and how can they help your business? appeared first on Meks.
    Ivana Cirkovic

Text

Distinctively utilize long-term high-impact total linkage whereas high-payoff experiences. Appropriately communicate 24/365.

Send this to a friend