Email Newsletter Design Best Practices Infographic. If you have a website and use Feedburner to manage your RSS feed and email subscribers (if you have activated these services), you have a newsletter. If you use Aweber, Mail Chimp, Constant Contact, etc., you definitely have a email newsletter. “A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers.” Having a email newsletter does not mean that you have set it up properly or are managing it efficiently and to its maximum potential. It simply means you have an email newsletter that others can view and read.
To maximize the effectiveness of your email newsletter you need to clearly define somewhere what the goal(s) of your newsletter is. It could be anything from extra engagement to advertising a product or service.
The infographic below illustrates many of the things you should keep in mind when setting up your email newsletter for the first time or retrofitting it after you have mailing list already established. Brand optimization is discussed in the infographic below, as is an email newsletter’s header, layout, content, its footer, as well as tips on what to include in an email newsletter and what to avoid.
The Email Newsletter Design Best Practices Infographic:
Email Newsletter Design Best Practices Infographic