Before we get into the methodology of courting that one percent or if you are the big guy, garnering the attention you should be getting, ask yourself a question: How attractive are you?

There are two methods that I have found to get the attention of movie studios and have them advertise on your movie website, no matter the website’s size.

The Indirect Method

The indirect way is through organizations movie studios trust and deal with on a daily basis, the film PR firms. Getting their attention is much easier than the attention of a movie studios that has a vast array of other concerns on their plate. With movie pr firms,  film promotion is their bread and butter. Most will put you on their mailing list in you ask and your website looks decent. Some pr films will not pay you anything, they will just give you a heads-up email concerning new available promotion for a film (new movie trailer, new photos, etc). If a pr firm does pay you, it will be in free products and swag to advertise a particular film, not cash. They get paid cash for their services on behalf of the movie studios they are contracted with but they are not going to pay you. Such an occurrence is not budgeted in their business model.

Another indirect way is to join a service like Blogads. Some movie studios and other advertisers browse the websites in Blogads’ “hives” and buy ads on sites within them they like. Try getting listed in the movie hives: The High Traffic Movie Network, Riveting Reviews, and Target Movie Fanatics! for starters.

Fiscal Result

When the movie studio pays the film pr firm and gives them free products to use in their campaign efforts, they in turn give you free product to advertise those films for them. Some of those free products are DVDs and Blu-rays and to the cinephile movie website owner, this is something that can not be ignored. How many movie website owners do you know that have no movie collection at home? DVDs average about $15 a pop and Blu-rays over $20. If you think about what a pr firm pays you in those terms, you might look at the non-cash issue more favorably. Besides, if you are clever enough and have to have cash, there is always Ebay. Savvy? – Captain Jack Sparrow.

Blogads are sold on a per week basis, the most popular size starting at $20. Do the math if a movie studio advertises a STV release through Blogads on your site for a month?

The Above Question

Remember when I asked you how attractive were you? What I was implying and really asking you was what can you do for the movie studio, the advertiser? What does placing an ad on your site get them? You should have answers to these two important questions. They are your sales point. Hammer these sales points, drive your value home to the potential advertiser. These are the very questions they will be asking themselves about you when you undertake The Direct Method.

The Direct Method

If you are big enough and your website looks professional (remember what we said about professionalism in this post), you might want to try cold calling the movie studio directly and ask them to advertise on your website. Type in the desired movie studio into Google. Their advertisement department and marketing phone numbers are usually listed and clearly labeled under a Contact link. If you are the little guy or the big guy, at some point you have or will try Google AdSense. If you have tried Google AdSense, have you seen all of those movie companies advertising through it? Those companies have pr dollars to spend. They are spending them on Google, why not you? This is not just a question I am asking you, but Gary Vayernchuk as well.

Lets say you run a horror website and a upcoming horror movie is being advertised on AdSense heavily. You think their ads would go perfectly with your website and fit in with your niche. You could use AdSense but you would rather make more money and have them buy ad space from you directly. The movie studio putting out that film does not even know you exist if you are the little guy unless you get their attention. Since everyone is posting their content and they have better SERP position than you, try calling them personally. Look at Blood-Disgusting. I see specific, horror-centric ads on that site all the time. Part of this has to do with the way they tag their stories, the other has to be direct advertisement. I have been on posts on their website that have nothing to do with the ad showing, even if there is an available ad for that subject matter within AdSense. How is this? They are getting paid for the ad, that space on their website, and to heavily advertise that particular movie. Bloody-Disgusting and other big sites are in a position the little guy is not. Movie studios and other advertisers come to them with ad offers. The little guy is behooved to go to them (through emails, persistent and favorable @Tweets, phone calls), selling themselves and what their site can do for them (remember, Hammer).

Tip: Follow the person you are in contact with at a Movie Studio on Twitter and LinkedIn. Send them a friendship request on Facebook and MySpace. Encourage them to do the same. You never know where they or you will be in ten years.

Maybe your direct call efforts yield nothing but being placed on their pr mailing list. Get up to bat enough times and your bat statistically has to connect with the ball at some point. This connection could result in the cultivation of a relationship with the movie studio, them buying ads directly on your website then and there or at some later date or some sort of affiliate program being established. Either way, the studio is directly paying you now instead of going through the movie pr firm. Do you know what that means?

Fiscal Result

Moola baby. Cashy money debited to your PayPal or Google account, mailed to you via check or directly deposited into your high-yield checking account. You have a high-yield checking account, don’t you? I would wait for payment until putting their ad online so a pay service like PayPal, Google or direct deposit is your best and quickest bet.

Conclusion

Get your target movie studios’ attention indirectly or directly. Be attractive, be persistent, know your talking points beforehand, write them down, and practice them. Be open to compromise and ready for relationship building.

Vibrant

Kontera

Text Link Ads

Bidvertiser

Infolinks

HOTWords

EchoTopic

AdBrite Inline

Clicksor

Builtintext

Triggit

BeContext

SinTextMedia

MIVA

LinkWorth

Optspots

Source:  ShoutMeLoud, W3Mag

In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units…in-text advertising places hyperlinks directly into the text of the webpage

In-Text Advertising, referenced on our Make Money page with Kontera, Vibrant, Text Link Ads, and Bidvertiser, can be another revenue stream for fiscally aspiring movie website owners. If leveraged properly and intuitively, it can be a great money maker for your movie website. Before we get into that, lets first explore the characteristics of In-Text Advertising.

Most in-text advertising has the following characteristics:

1. The text associated with an advertisement is identified by a double-underline to differentiate it from regular hyperlinks.
2. An in-page bubble containing advertising content appears when the cursor is positioned over the corresponding text.
3. When the mouse is moved away from the double-underline hyperlink, the bubble disappears.
4. If the reader is interested in learning more about the product being offered, he can simply click on the ad bubble to go to the advertiser’s site.

As the In-Text Advertising field has advanced and grown, so has the diversity of competitors in the field. In-Text Advertising options include  the aforementioned Vibrant, Kontera, Text Link Ads, and Bidvertiser, to name a few. For any of the services, earning revenue is the primary concern for the movie website owner, next to how the ads look on their website.

In text advertising works on a cost per click (CPC) model, which means that each time a website visitor clicks on an In-Text ad, the websites owner gets paid by the advertiser.

In this series we will be discussing some of the more popular In-Text Advertising options, their notable attributes, and advantageous techniques to use with them.

Questions for discussion

• Are you currently using In-Text Advertising on your movie website? Which one are you using?

Please share below.

Millions of people visit Rotten Tomatoes per month. Being listed there, like on IMDb News Desk, is great exposure for you, your movie reviews, and your movie organization, whether its online or not. Before you can even think of being listed on Rotten Tomatoes, however,  you need to be writing for a reputable and recognized movie organization. They have to fax on company letterhead a formal request for you to be added to Rotten Tomatoes list of contributors. Mom and Pop movie review sites will not cut it unless your James Berardinelli. If you believe you qualify, keeping the above criteria in mind, go to RottenTomatoes, scroll the bottom of the page, and click Critics Submission. There you will find the Tomatometer Criteria (what you need to be an approved  Tomatometer Critic) and the Critic Application Form.

Three types of film critics can apply to Rotten Tomatoes: Print (a Tomatometer-approved publication), Broadcast (a Tomatometer-approved outlet), and Online (a Tomatometer-approved publication, at least 300 words). Each requires that you have been reviewing films for two years. If you are a member of one of their approved twenty-one listed film critics societies, you may also be considered for an individual membership.

All applications require that you register with Rotten Tomatoes before proceeding with the Critics’ application.

If you are looking to have not just yourself but your movie website approved by Rotten Tomatoes, it must meet this criteria:

Online publications must achieve and maintain a minimum 500,000 unique monthly visitors according to comScore, Inc or Nielsen Net Ratings and reviews must have an average length of at least 300 words. Publications must also show a consistent standard of professionalism, writing quality, and editorial integrity across all reviews and articles. Lastly, site design and layout should also reflect a reasonable level of quality and must have a domain name specific to the property.

If your movie reviews and website are up to snuff, give Rotten Tomatoes a try and apply.

Here are the steps to receive this coupon:

1. Go to Qapacity.com/promote/Facebook and sign up for an account.
2. Wait for the confirmation email. (It will take a few days.)
3. Confirm your Qapacity account.
4. Log into Qapacity.com and go to the promote tab on your Qapacity dashboard.
5. Click the “read more” button in the middle of the page.
6. Redeem your Facebook Promotion Code on Facebook.

Now you get to see what its like and how effective advertising on Facebook is first-hand.

Source: InternetBusinessDaily