Search Engine Terms that should be Hammered are the search terms that bring your website the most traffic and that you want to rank for during a search engine query. I read on one blogging website that if you find something that works traffic-wise for your website, keep producing similar posts over and over again. I can tell you from personal experience that this is absolutely the truth. Hammer them. Become an authority on those search engine terms. The problem you will immediately find is discovering what search engine terms are hot and should be paid attention to. One way to find out what search engine terms are bringing people to website, if you have a WordPress website, is the WordPress.com Stats Plugin. Another way is by using Google Analytics.
Google offers a Keyword Tool that lets you see how many people are searching for a particular keyword. This is a very good strategy for choosing keywords to use but most people overlook the one that is even better. What you should be asking yourself and looking for are search engine terms (keywords) that will be hot (e.g. searched for heavily) down the road.
How to Hammer Search Engine Terms
If you know a movie and/or its stars are going to be very popular down the road, do a series of posts on them before anybody else does. Make your site ready for people searching for those terms on the Internet in advance. When people search for those terms, your site will get hits. I posted The Phantom (2010) television trailer for the upcoming mini-series months before it aired. Now that the series has aired in other parts of the world and is about to air here in the U.S., I am receiving a lot of search engine traffic because it.
2.) The Title
Place the search engine terms in the title of your post. When you search for something in a search engine what do you see? The keywords you searched for are in bold either in the title or the upper part of the articles in the SERPs right? A website owner I know practically dominates the keywords: Kristen Stewart, Taylor Lautner, and Robert Pattinson, using all four methods I have outlined here but mostly this one and the next two in his posts. Instead of “The Twilight Saga: Eclipse Trailer” he writes “The Twilight Saga: Eclipse Trailer (1m30s) – Robert Pattinson, Kristen Stewart”.
This word choice also has to do with garnering attention in certain traffic avenues but the collateral result is the same. He places popular and high yield search engine terms in the titles of the posts but be cautions about over-saturation.
if webmasters overstuff their titles with keywords — but don’t work on the rest (post quality, new material, make sure the text is *about* the title keywords, consider that the “value” of each keyword will be reduced the longer the post gets) there’s a good chance that tactic may backfire. If the post title has a lot of words “THE TWILIGHT SAGA: ECLIPSE TRAILER 1M30S – ROBERT PATTINSON, KRISTEN STEWART” (this article title only has 10 words) each single word will have LESS value. In other words, the briefer the post [title] (but no less than 3 or 4 words, I’d say) the stronger the value of EACH WORD for the search engines.
The internet is one big traffic contest and the person or site that hammers search engine terms properly and frequently will receive the prize.
Make sure that title tags of your post actually match the post’s content. Do not mislead or try to trick the reader with attractive title tags then giving them no payoff with they decide to read your post. Make sure the title tags match the content. If you do not, you may be flagged by Google and other search engines as a spammer. Do I really need to tell you that your content also should have something to say and not be inane blathering?
3.) The First Line
Place the search engine terms you are targeting in the first line of your post and make sure they are bold. I spoke of this technique previously in these posts: Keyword Placement for High SERPs (Search Engine Result Positions), Movie Review Writing Strategies.
Placing the search engine terms in the tags for the post you are writing is a no-brainer but needs to be said for thoroughness sake. I spoke of this earlier here: Proper Keywords and Tags to Maximize Google AdSense Ads. Tags are one of the factors that help search engines to identify the right content to display for specific search engine term queries.
Just as Vaynerchuk says to Crush It! in regards to branding oneself, I say Hammer It! in regards to search engine terms. For many terms and keywords you have a limited time period before everyone else jumps on the band wagon so you must act quickly and when you do, hammer it.